DJ Diddy: House Party Phenom Turned Global Superstar

Jack Dylan Cohen
4 min readJan 16, 2019

Credit: DJ Diddy via Instagram

Born and raised in New Jersey, DJ Diddy Official is an active disc jockey in the mainstream music scene.

February 9th, 2018| DJ Diddy Official w/ FatBoySSE | Debonair Music Hall, Teaneck, NJ
DJ Diddy Official | Live in Lakewood, NJ

Serendipity. Nerves simply don’t exist. As organic as his fan base shows him love, DJ Diddy finds himself the receiver for massive amounts of love in underground, mainstream, and SoundCloud Rap audiences. We have noticed a generational shift…no pun intended, Generation XXX, with contributors like Jahseh Onfroy to pave the way for millions of creatives. Inspiration. There is nothing more celebrated than professional collaboration. The immense societal impact of music on the mainstream media is a hand-in-hand relationship. The drive necessary to continue upsizing one’s professional career, as an independent collaborator, is perhaps the essence of climbing the entrepreneurial ranks. In order to thrive and upscale, one must be deliberate in their actions; there is simply no room to “get nervous” or make uncanny excuses in this market. It is an unforgiving, challenging adventure, filled with as many plugs as snakes. In this comprehensive article, we will uncover more about DJ Diddy’s come-up. I hope you find this information relevant to your own situation. As always, I recommend you download (copy/paste or screenshot) this article to annotate the pertinent points of emphasis DJ Diddy and I have outlined for you.

Credit: DJ Diddy via Instagram

  1. When you’re starting out, virtually any gig is worth it!

In no shortage of time wasted, there are clear fallacies that newcomers fall into as bait (or traps) in our modern social media universe. Stop rejecting the small people along the way! DJ Diddy specifically noted, in my conversations with him, his emphasis on “No Fan Left Behind”. What this means, in the grand scheme of one’s entrepreneurial experience, is that if someone is sending you love and support…reciprocate it! Send them back a DM, even the generic Instagram “heart”; to be an engaging public figure is to engage with your audience. This is a vital step toward gaining and retaining valid fans, supporters, and collaborators. Send love to receive love. In conclusion, stop ignoring your supporters.

2. Whether you’re on stage or behind the scenes, understanding time management is critical to your success.

We’re all guilty of slacking off, to a degree. Whether you’re an entrepreneur who decided give themselves the night off, or you decided to hit a bar on a Monday night- it’s important to give yourself breaks. Overworking oneself is a cardinal sin in this industry; if you burn out early, you won’t have the mandatory motivation and fire under your arse to keep your foot on the gas and power forward, at all costs. Time management is, perhaps, the core of how to get sh*t done. If you’re trying to land yourself into a lucrative, recurrent gig, you have to realize there are valid competitors aiming for the same output. Imagine this. The DJ scene is like throwing a bunch of small fish, medium fish, big fish, and giant fish into a small pond, suffocating all the fish with the surrounding fish, and then allowing Darwinism, “survival of the fittest” & “Natural Selection”, to weed out the outliers. We’re all familiar with the sinking, cold feeling of not succeeding at some point; it’s not about failing, rather, how you learn and professionally grow from your failures to bring about new succession.

3. If you’re doing an unpaid gig, assess how you can maximize the venue to, in turn, generate work opportunities.

The heart of our passion lies within our conversion rates: assessing a situation, we must keep in mind that even if it isn’t lucrative, what can we convert into an asset based on the environmental factors surrounding the gig? A gig, by modern entrepreneurial interpretation, is essentially a gateway to more gigs. With proper networking and communication skills, any gig can be converted into a long-term hold, instead of the assumed “one night stand” nature that many opportunities present themselves as. To maximize efficiency is to assess all related components: who hired you, why are you in demand, and how can the current situation be upscaled, pending a successful first go. Relevant to DJ Diddy, we can observe a particular example where he literally jumped the fence, snuck into VIP, and networked his way into the backstage festivities.

DJ Diddy marked this moment as the first time he was ever backstage!

After jumping the fence, Diddy ran into the major opportunity at sold-out Life in Color festival finding V.I.P. access to the industry. After the first appearance, DJ Diddy got in contact with the marketing promoters of Life in Color as an avid salesman for concert tickets. The following Life in Color event in Philly, PA, DJ Diddy sold all the quota’d tickets….but didn’t get paid.

Retaliating with vengeance, Diddy and friends seeked a rather hooligan route. They were tinkering on the law as they, one by one, jumped their fence to copious clout & industry recognition. Déja vú struck yet again for Diddy, as yet another experience and career milestone was reached networking personally with music and pop culture celebrities in the likes of:

After sharing the hilarity and risky nature of their tale to reach V.I.P., GTA members of the famed EDM duo were enthralled to have met DJ Diddy & friends. The point here is, anyone can do this sh*t. You just gotta have the balls to own up to your mistake if something goes wrong. The point of being an entrepreneur is acknowledging that you might stack up a pile of L’s on your way to straight W’s. The path is different for everyone. Market conditions are rigorous and unforgiving. Essentially, it’s you vs. the World…who will conquer?

“If you’re following your passion, don’t stop; just know the harder it gets, the closer you are.” — DJ Diddy

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Jack Dylan Cohen

I’m Jack Dylan Cohen. I spotlight outstanding efforts from notable individuals involved in social media and entrepreneurial economies.