How Greek Glasses Is Reshaping The Sunglasses Industry
Los Angeles, California
Creating a ripple in the E-Commerce hemisphere early, Greek Glasses has proven the test of time by honing in on the business traits necessary to compete.
Founded by two sisters from ZTA in 2015, modern, affordable sunglasses were sold within the chapter. As an in-house operation, the products Greek Glasses were providing were an early smash hit within its sorority. With an increase in demand, the expansion began to extrapolate. Based out of Los Angeles, sunglasses sold themselves. Gaining a strong, dedicated following early, the sisters of ZTA envisioned the future for their business. With the dedicated help & strategic approach, CEO Kade Robertson has been Greek Glasses’ rock and cornerstone. Working hand in hand with sororities across the USA, he leads the efforts for the company to provide the best quality experience for his staff, ambassadors, and customers worldwide.
Manufacturing headquarters for Greek Glasses are located across the world, in Manhattan, Shenzhen, and their location base, Los Angeles.
Product marketing is a staple of the Greek Glasses empirical model. Integrating a brand ambassador program to incentivize discounts, giveaways, and deals keeps the brand fresh and afloat.
Pulling influence from trendy, designer brands like Ray Ban, Burberry, Coach, and Michael Kors, Greek Glasses provides a product of identical quality for a fraction of the price.
Providing a quality product at a price people can afford. — Greek Glasses
In a competitive, challenging market, nuances like an Ambassador program are a fantastic tool to generate more sales leads. Showcasing extraordinarily beautiful women never hurt, either.
As most successful businesses, Greek Glasses is keen to provide customer support, accurately & on-time for every transaction.
The adversity of having to overcome customer service woes is a test of business ethics and morality. When one is tasked with the emotional crossroad, as a business owner, of “let my impulses speak” vs “let my maturity shine”, the answer is pointblank: It is not worth sacrificing a professional relationship over — ever. At Greek Glasses, they experience a phenomenal customer satisfaction rate near 100%, due to a deliberate effort to facilitate clean, simple sales with high quality products.
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